Signed in as:
filler@godaddy.com
What We Do
+ Top Sales Talent in Optimal Go-To-Market Motions
+ Top Sales Talent in Optimal Go-To-Market Motions
+ Top Sales Talent in Optimal Go-To-Market Motions
Transform sales from a reactive function to a strategic, data-driven engine for growth. Strong sales discipline and organization drives consistency, reduces ramp times for new reps, enhances team performance, and uses AI to improve overall sales efficiency.
+ Top Sales Talent in Optimal Go-To-Market Motions
+ Top Sales Talent in Optimal Go-To-Market Motions
Develop a hybrid approach that leverages AI technology and human interaction to maximize customer satisfaction, retention, and expansion. The winning formula combines the scalability of digital tools with the personalization and relationship-building strength of human engagement.
+ Performance-based Marketing
+ Highly Valued Customer Experiences
+ Highly Valued Customer Experiences
Successful marketing feels personal. Easy to say and yet not easy to do. Activate marketing and AI technology plans that consider the entire journey of your customer, uniting customer marketing and sales motions into a powerful lead generator.
+ Highly Valued Customer Experiences
+ Highly Valued Customer Experiences
+ Highly Valued Customer Experiences
Think of Customer Experience (CX) as the sum of all interactions with a brand. If positive, it can lead to loyalty, advocacy and increased revenue. Have you unlocked the power of AI to drive customer experience to drive revenue growth?
About Us
Beth Ard, Founder and CEO
Beth Ard is the Founder and CEO of Customer Thrive, a revenue acceleration consultancy that helps B2B organizations align sales, marketing, and customer success to scale growth. With over 20 years of experience leading go-to-market (GTM) strategies and high-performing commercial teams, Beth has built a reputation as a dynamic Chief Revenue Officer, Customer Experience leader and growth strategist who delivers measurable business outcomes.
Beth’s career spans executive roles in both Fortune 500 companies and mid-market innovators, where she has led revenue-generating functions. At Xytech Systems, she served as a fractional CRO, driving a disciplined sales transformation that resulted in the highest revenue quarter on record and a 2x increase in new business within six months.
Prior to founding Customer Thrive, Beth was Vice President of Global Customer Experience and Customer Success at Lumen Technologies, where she spearheaded a customer and employee experience transformation that drove 20% growth in customer revenue, improved retention, and enhanced loyalty metrics by over 20 points.
Earlier in her career, Beth held senior leadership roles at Level 3 Communications and AT&T, where she led global product marketing, market strategy, and solution sales. She consistently exceeded sales targets by creating powerful GTM messaging and building high-performing sales organizations focused on customer needs and value creation.
A recognized leader in B2B customer and revenue innovation, Beth’s work has earned multiple awards, including the US Customer Experience Gold Award and International CX Leader of the Year Silver Award. She holds an Executive Education certificate in Behavioral Economics from the University of Chicago Booth School of Business and a B.A. from Indiana University.
Chantel Wilson Chase, Chief Data Officer Advisory
Chantel Wilson Chase is a seasoned data science leader with over 25 years of experience in both quantitative and qualitative analytics. Most recently, she served as the Director of Quality Analytics and Reporting at Alexion Pharmaceuticals, AstraZeneca’s Rare Disease unit, where she led a team of analytics professionals focused on automation, deep-dive analysis, and experience data to drive organizational impact.
She is the author of Measure Smarter 2 Know More: The TAP Method, a structured framework for extracting actionable insights from data. The TAP Method—known for its scalability and repeatability—has been adopted across multiple industries to improve the effectiveness of data-driven decisions.
Chantel’s work sits at the intersection of people, process, and data. She specializes in designing Voice of Employee (VoE) and Voice of Customer (VoC) programs, automating experience platforms, and leading investigations that link employee experience to business outcomes. Her focus is always on unearthing insights that drive engagement, adoption, and positive change.
A compelling speaker and educator, Chantel has presented at national conferences including Data Summit 2024, and has been featured on podcasts where she shares pragmatic approaches to analytics leadership and measurement strategy.
She currently serves on the Advisory Board of Customer Thrive, where she also functions as Chief Data Officer, guiding data strategy, governance, and insight activation to support the firm’s mission of experience-led business transformation.
Chantel holds a Master’s Degree in Applied Sociology with a concentration in Survey Research and Design, and a Bachelor’s Degree in Actuarial Science/Mathematics.
Measure Smarter 2 Know More: The TAP Method
Author: Chantel Wilson Chase
Demystify the tools and methods for transforming your data into business and career success.
Measure Smarter 2 Know More gives you a scalable method that can be applied across your business. It helps you understand how to use your data to pinpoint market opportunities, mitigate risks, reduce attrition and streamline operations in a practical, real-world and relevant way.
Chantel Wilson Chase shares her 30 years of experience in an easy-to-follow step-by-step approach with clarity and affability. This, combined with practical and powerful examples, lets you TAP into the hidden meanings of your data, driving business success and supporting growth.
The TAP Method is not only scalable, but also transferable and repeatable. So, whether you need to measure ROI or capture employee experience, this book will empower you to thrive in an increasingly data-driven world.
